Whether intentionally or unintentionally, might the manipulation of statistics in marketing research be costing companies millions? In episode 43, Ron Berman from the University of Pennsylvania’s Wharton School of Business discusses in his open-access article “p-Hacking and False Discovery in A/B Testing,” co-authored with Leonid Pekelis, Aisling Scott, and Christophe Van den Bulte, and published July 18, 2018 on SSRN.
Websites
- Ron’s personal website
- Optimizely
- “Improving experimentation efficiency at Netflix with meta analysis and optimal stopping“
News and Media
Knowledge@Wharton (podcast) | Medium | CustomerThink | BoingBoing
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Hosts / Producers
Doug Leigh & Ryan Watkins
How to Cite
Leigh, D., Watkins, R., & Berman, R.. (2019, February 20). Parsing Science – p-Hacking Business. figshare. https://doi.org/10.6084/m9.figshare.7749683
Music
What’s The Angle? by Shane Ivers
Transcript
Coming soon!
Photo credit
